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No, Beyonce Isn’t A Scam Artist: She’s A Master Of Marketing

No, Beyonce Isn’t A Scam Artist: She’s A Master Of Marketing

We have received several letters asking why don’t we do an expose on Beyonce. “If you go after Lady Gaga and others, you HAVE TO GO AFTER BEYONCE!” Actually, we don’t. Let us explain.

Is Beyonce fake? Probably! Is Beyonce manipulative? Probably! Was Lemonade really from the heart? Probably not! Did she and Jay-Z get together and plan that Beyonce, as a publicity stunt, would write a song about him cheating on her? Probably! Once again, does this make her fake? Yes! Does this make her a “scam artist”? No.

Beyonce is one of today's top performers.
Beyonce is one of today’s top performers.

Beyonce is doing what many people did before her. Michael Jackson always used “the children” for his publicity stunts. Mariah Carey even turned her divorce into a publicity stunt. For many other artists, it’s world hunger. They may not care about what they are singing about, but at least they are not PAYING PEOPLE TO PRETEND THEY CARE.

As far as we know, Beyonce — unlike Lady Gaga and Justin Bieber — has never given a cent to Billboard and other magazines to write positive things about her. She has NEVER TRIED to goad her fans into buying multiple copies of her song so it can do better on the charts. In 2011, Beyonce did tell Billboard that if she appeared, they would have to give her some type of award. Billboard ended up giving her the Millennium Award in 2011. That’s common for an awards show.

Beyonce has changed the way artists market albums.
Beyonce has changed the way artists market albums.

At times, Beyonce seems more like a PRODUCT than an ACTUAL STAR. However, at times, her TALENT equals the product she tries to emote. Lady Gaga and others should take notes from Beyonce. No matter how fake you are, people will respond if your MUSIC IS GOOD and if it is promoted properly. If a song is going to become a hit, it’s going to be a hit. If an album is going to be a hit, then it’s going to be a hit.

Beyonce broke the mold with her 2013 self-titled album. There weren’t MONTHS OF HYPE. Queen Bey didn’t need to RUN THOUGH THE STREETS NAKED in order to get attention. She just put out a good surprise album that would inspire others to do the same. I agree with Beyonce’s haters in that she could be very annoying. But she’s also very smart and — unlike others — ETHICAL.

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Is Britney Spears Really Back, Bitch?

Is Britney Spears Really Back, Bitch?

To all our gay readers: We don’t hate Britney Spears. We just have to wonder what all the latest comeback hype is about. Truthfully, she’s been down, but not really gone. She honestly hasn’t been “current” for at least five years. Her latest album Glory is certainly her best in  years. But why is there a major “Britney Spears” comeback EVERY TIME SHE RELEASES AN ALBUM?

Perhaps a lot of people have sympathy for Britney Spears. She was a child star who grew up a little too fast, and then started facing a backlash around 2003. It started when she kissed Madonna at the MTV VMAs in 2003. It culminated in 2007 during Britney’s mental breakdown. Who could ever forget her 2007 MTV VMAs performance?

We had high hopes for Britney’s performance on Sunday evening. However, she ended up disappointing a lot of people.

Not only was the lip-syncing bad, but Spears’ dancing was almost as bad as it was in 2007. Many of the reactions on Twitter are very negative.

You can bet that you will wake up tomorrow to nothing but raves over Spears’ performance. And that’s sad in itself. People need to be honest with Britney Spears. LET HER KNOW HOW AWFUL SHE IS! LET HER KNOW THAT SHE COULD DO BETTER! Why doesn’t Britney actually try and do something where she actually sings for once? We know she can do it. That would be the REAL comeback.

Our prediction is that Spears’ album will debut high, but drop immediately. Despite all the hype, it’s not No. 1 on iTunes or Amazon right now. We would tell Britney to go away or stay in Los Vegas, but we know she has a real comeback in her. But not this time. Are we being too harsh on Britney Spears? Let us know in the discussion section right after this article.

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