No, Beyonce Isn’t A Scam Artist: She’s A Master Of Marketing

No, Beyonce Isn’t A Scam Artist: She’s A Master Of Marketing

We have received several letters asking why don’t we do an expose on Beyonce. “If you go after Lady Gaga and others, you HAVE TO GO AFTER BEYONCE!” Actually, we don’t. Let us explain.

Is Beyonce fake? Probably! Is Beyonce manipulative? Probably! Was Lemonade really from the heart? Probably not! Did she and Jay-Z get together and plan that Beyonce, as a publicity stunt, would write a song about him cheating on her? Probably! Once again, does this make her fake? Yes! Does this make her a “scam artist”? No.

Beyonce is one of today's top performers.
Beyonce is one of today’s top performers.

Beyonce is doing what many people did before her. Michael Jackson always used “the children” for his publicity stunts. Mariah Carey even turned her divorce into a publicity stunt. For many other artists, it’s world hunger. They may not care about what they are singing about, but at least they are not PAYING PEOPLE TO PRETEND THEY CARE.

As far as we know, Beyonce — unlike Lady Gaga and Justin Bieber — has never given a cent to Billboard and other magazines to write positive things about her. She has NEVER TRIED to goad her fans into buying multiple copies of her song so it can do better on the charts. In 2011, Beyonce did tell Billboard that if she appeared, they would have to give her some type of award. Billboard ended up giving her the Millennium Award in 2011. That’s common for an awards show.

Beyonce has changed the way artists market albums.
Beyonce has changed the way artists market albums.

At times, Beyonce seems more like a PRODUCT than an ACTUAL STAR. However, at times, her TALENT equals the product she tries to emote. Lady Gaga and others should take notes from Beyonce. No matter how fake you are, people will respond if your MUSIC IS GOOD and if it is promoted properly. If a song is going to become a hit, it’s going to be a hit. If an album is going to be a hit, then it’s going to be a hit.

Beyonce broke the mold with her 2013 self-titled album. There weren’t MONTHS OF HYPE. Queen Bey didn’t need to RUN THOUGH THE STREETS NAKED in order to get attention. She just put out a good surprise album that would inspire others to do the same. I agree with Beyonce’s haters in that she could be very annoying. But she’s also very smart and — unlike others — ETHICAL.

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