Lady Gaga And Billboard: A Match Made In Unethical Payola Heaven

Lady Gaga And Billboard: A Match Made In Unethical Payola Heaven

For the next several months, we will have a lot of stuff on Lady Gaga, who is about to put out a new album. Like previous Gaga albums, she is going all out for this one. Promotion is fine. However, hiring a top trade magazine like Billboard to support your campaign isn’t. Unless you forgot, Billboard is the magazine that agreed to call Gaga “Woman of the Year” in 2015.

What did Gaga actually do to be given that title? Not much. She did have a critically acclaimed performance at the Oscars. She went on tour with Tony Bennett. She had a role in American Horror Story and literally bought herself a Golden Globe, despite mixed reviews (more on that in another post). This is all fine and dandy, but you don’t think of Lady Gaga when you think of 2015. PERHAPS THIS LETTER TO JANICE MIN that Prince posted and then deleted, SAYS IT ALL.

One employee quit after learning of Billboard's scam with Lady Gaga
One Billboard employee quit after learning of Lady Gaga’s scam to be called “Woman of the Year.”

The rumor was that Lady Gaga agreed donate to one of Billboard‘s charities. But we hear that there was more involved, including an alleged promise by Interscope Records to give Billboard more access to its artists. However, the Gaga and Billboard love and pay fest has gone on FOR YEARS. Billboard constantly puts Gaga on their covers and their front-page internet headlines, and it’s not because everybody at the magazine loves Gaga. There’s more to it. Billboard has also been directly involved in manipulating their charts for Lady Gaga.

Have you ever heard of a song by Lady Gaga called “Dope”? Probably not!

A meeting took place with Team Gaga and Billboard in late October of 2013. It was pretty much a given that ARTPOP would not be a big hit. It has been suggested that editorial director Bill Werde (who was replaced with Janice Min two months later) was the one who managed the meeting and suggested that if Lady Gaga had two hits in the top ten (“Applause” was currently there), album sales would increase because fans, reporters, and industry insiders would believe that she’s doing well.

Lady Gaga 'Billboard'
‘Billboard’ manipulated their ethics and charts in order to try and make ‘ARTPOP’ a hit.

It’s also important to note that Werde has vehemently denied being involved in anything that would help Lady Gaga manipulate the charts. As a matter of fact, he chastised Lady Gaga for tweeting her fans a link that would loop her video several times in order to score more chart points when “Applause” was first released in August of 2013. Whether Werde knows of the meeting or not, it CERTAINLY TOOK PLACE.

Since Billboard counted video streaming into its chart method, there was a plan: Gaga was performing “Dope” at the YouTube Awards and they could use the performance of “Dope” as an advertisement for millions of other YouTube videos. For one week, the performance would play anytime somebody played another video. This was basically throwing a performance that people didn’t ask for in their faces. And you thought U2 were bad with their Apple deal? Well….VIOLA! THERE’S YOUR HIT, GAGA! ANOTHER ACHIEVEMENT YOU DIDN’T EARN.

Since Gaga actually performed at the YouTube awards, the advertisement didn’t cost much. The song barely sold on iTunes. IT WAS NEVER PLAYED ON RADIO STATIONS! However, it soon hit No. 8 on the Billboard Hot 100, and Lady Gaga, Interscope, and even Billboard bragged how Lady Gaga was such a big star because she had two songs in the top ten. The next week, without the support of the streaming scam, “Dope” fell out of the Hot 100. The fact that the charts were manipulated to give Lady Gaga a hit she never earned is a scandal, but the fact the people WHO PRODUCED THE CHARTS actually helped Gaga is an even bigger scam.

If you thought that was bad, wait until you see what Billboard has up their sleeves for Lady Gaga’s new single “Perfect Illusion.”

Lady Gaga and Billboard are currently, um, "working together" to make "Perfect Illusion" a huge hit. [Kevork Djansezian/Getty Images]
Lady Gaga and ‘Billboard’ are currently, um, “working together” to make “Perfect Illusion” a huge hit. [Kevork Djansezian/Getty Images]
“There have been two meetings that have already taken place with Billboard. The plan is to make “Perfect Illusion” one of the biggest worldwide hits of all-time, even if it isn’t received well,” a source at Billboard tells us. The trade magazine has already prepared several articles in order to hype up the single.

One article quotes different radio station program directors saying how much they and their listeners love “Perfect Illusion.” THIS IS LONG BEFORE THE SINGLE HAS EVEN BEEN HEARD! Another article has “Perfect Illusion” making some type of Twitter history, even though it is completely made up. An article that Gaga’s PR team wrote in late July, which Billboard will present as their own article, is about the crazy reactions on Twitter.

In the meantime, Lady Gaga and her team have worked overtime in creating fake Twitter accounts and buying followers for each one in order to hype up “Perfect Illusion” and the new album. When it’s released, these accounts will do nothing but praise the song.

However, Billboard isn’t the only news outlet involved in Lady Gaga’s latest scam. We are told that a relatively new writer for the entertainment section of the Huffington Post and a young writer at Entertainment Weekly are either being paid cash under the table or are being promised “special gifts” in order to hype up Lady Gaga, her new single, and her new album. If you read these news outlets, it’s pretty easy to spot who these writers are.

Our source at Billboard doesn’t understand why a record company would waste so many resources on an artist who is far from her peak. “Why can’t they let the record speak for itself?” he asks us.

“BECAUSE LADY GAGA CAN’T LET A SONG SPEAK FOR ITSELF!” is our answer. Lady Gaga, more than any artist in music history, has relied on hype and gimmicks to sell records, even when they are really good. The big question this time: WILL THE RECORD INDUSTRY AND MEDIA LET HER GET AWAY WITH IT? More to come….very soon.

Update: Team Gaga has allegedly paid a substantial amount of money to a columnist at a website called “Showbiz411” as well as a writer at Buzzfeed. Keep the payola goin’!

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  • DeathToBritMadge

    Die of AIDS you stupid fa**ot. This article is completely false. I hope your mom gets in a car accident.

    • pinguisini

      Why is it false?. Prove it.

      • Mauricio C

        Why is it true? Because a Madonna fan said it in a floppy blog? Are you serious? PROVE IT THEN WITH REAL FACTS NO FAKE PICS OR HATERS THOUGHTS. Idiot.

        • pinguisini

          Why are you calling me an idiot, all i said is prove it. Probably if there were receipts people might change their minds. Since you are soooo sure this is false.

        • pinguisini

          By the way why defend this pretentious flop? is not like she matters.

        • Kroiiil

          There was an ad of one of her songs on youtube. I wouldn’t be suprised if it counted towards “album sales” as streaming under the newer regulations.

      • socialogics

        Because if its true, than not only Lady Gaga is fake but every female Pop Artist is you retard

        • pinguisini

          No retard, gaga has been know to do this type of fuckery, is no secret. The other pop girls are actually sucessfull. I you claim that this is all fake and you know better than the rest just prove us wrong. Since you can’t shut the fuck up. Thanks.

          • socialogics

            You STFU you retarded old creature.

          • pinguisini

            You stfu you ugly power bottom

          • socialogics

            Go eat a carrot you weak boi

          • socialogics

            STFU you delusional cheesy pop listener.

        • Kroiiil

          Bullshit. Not everyone is interested in paying for exposure you idiot.

          • socialogics

            STFU and choke

          • socialogics

            All Pop girls are. So BE QUIET

    • Mierzwiak

      Grow up.

    • From what I am hearing, accounts like this are not only approved by Lady Gaga, but they are set up by her minions.

    • mynameisrita

      My advice to you and the dribble you talk – go and see a psychiatrist.

    • GodwinsLawyer

      you took your dad’s johnson out of your mouth for that? get back to work or you won’t get your facial.

    • Cesar Staller

      you are mad for the truth…art of fraud

  • Ted Lopez

    Love this article, keep em coming!

  • pinguisini

    Awesome article. The music industry should read this.

    • Hopefully they will. Please spread the word about our site on Twitter and other social media. We just started the site this week and will work the next couple weeks in order to gain more visibility.

  • Kroiiil

    billboard looks like a junk website to me, although they’ve upped the ante a little but I always get the impression what a load of low quality crap.

  • I’m_A_Sinner

    It doesn’t matter how many articles billboard or huff post publish about “Perfect Delusion” at the end of the day, if the song sucks the GP won’t care about how amazing this articles makes it sound. and we all know how that turned out with artflop. Billboard was pretty much spamming twitter with articles about her and artflop and the GP didn’t care because the album SUCKED!!!

    • Ethan Erickson

      i thought it was good.

  • mynameisrita

    What a well written and informative article. It seems people have seen right through Gaga and her manipulative ways.

  • Carol Anne! Carol Anne!

    It’s insane. I’ve been paying attention to the scamming from her for years, and she always gets away with it. Perhaps the whole point of creating this hype for this song is for her to remind people that she can get away with anything when money and connections let her do so to create the perfect delusion.

  • DeathToBritMadge

    Madge fans are bitter because their AIDS medications have been too expensive.

    • GodwinsLawyer

      your regimen of killing and drinking the blood of poor hispanic infants has kept you alive……until october 24th, that is.

    • Josh

      You’re one sick fucker

    • Cesar Staller

      sorry for you ..talking about aids,,Madonna suppor the gay community since eraly years and suppport the people with aids,,and gaga only looking for promotion….i keep in my mind when fans of gaga …making promotions with blowjobs to somebody buy artflop.. but the all era of artpop was a flop even the tour.

    • Kroiiil

      You’re like a toddler fingering its poop and thinking it’s crazy cute. 🎀 💤

  • Mauricio C

    LMAO at this thread and at the people who have commented it, you are all stupids, that’s a fact. That pic is completely fake, ‘Dope’ went #8 because it received 15 million views on that week. Don’t try to boycott, because you will fail like everytime before. Madonna fans just grow up and get a life. You’re literally 10 people believing this, for God’s sake, think and be critic, have you been to school?

    • Josh

      Madonna fans? Idiot alot of people know this bitch is fake not just “madonna” fans

    • Kroiiil

      I saw dope (I think) in an ad on youtube too.

      And exposing made people dislike her. 😉

  • daas

    Fake & lies, you’re really funny tho

    • Kroiiil

      lol You as a Lady Gaga fan should be talking.

  • Dario Darko

    Angela Cheng is Alive!!!! and lying as usual

    • Nomi Malone

      Like when she claimed Bill Werde was going to be fired and then….like 2 weeks later he was fired?

      Poor little cutter

      • Cesar Staller

        poor little liar poor artflop..art of fraud

        • socialogics

          STFU and stop listening to cheesy pop music

    • The Edge

      aahahaha angela cheng… a fan of Madonna claiming to be a Chinese journalist with photos stolen from flickr… i love madders, they’re obsessed with Gaga…

  • Matt

    Hahahahaha funny article! It seems well written, but for who’s always updated on Gaga’s movements in the minimum details from any possible source, it is also reductive, true or not… Oh, and in the comment section here… LOL the funny, childish “Gaga vs Madonna” feud is still-going-on… OMG… so sad to read. Go and improve your career, you boring journalist (and watch your useless emotions while you write – serious people will not take seriously XD lol)… and readers, you’re boring too with your psyco comments… go get a life, while I’ll now go get a coffee (as you made me sleepy)… kiss, kiss b!tches, I won’t be replying to your comments as I just don’t give a fuck 😉

  • Are we supposed to be shocked by any of this? How anyone over the age of 13 could give a damn about mass produced, mainstream ‘popular’ music these days is mind-boggling.

  • Josh

    Another Mariah Carey

  • Cesar Staller

    I loved..she is not a honest person…even with help of billboard artpop is a fraud is a flop…and only is her 3th album…. the thruth is on air

  • socialogics

    Wrote by a Madonna fan. LMFAO. The HATE IS REAL PEOPLE.So obvious. You guys are retarded. People are not here for fake propaganda. Just watch how Lady Gaga sang the National Anthem and how she killed her live performance of The Sound of Music at the Oscars. This article its so irrelevant to the fact that Madonna, Katy Perry or Taylor Swift will never be as talented as Lady Gaga and they will never sing LIVE like Lady Gaga. Now those are REAL FACTS.

    • Read our piece on Madonna and Perry — we don’t “stan” for anybody. And you are 100 percent correct about Gaga’s talent, which is amazing. Sad that she can’t rely on her talents and does unethical things like the ones mentioned in this article.

      • socialogics

        Just like everyone else. So STFU and keep listening to your non-singing FAV.

        • Kroiiil

          The one who emotes and WHO HAS Classics, unlike your soccermom “singer”.

      • socialogics

        Lady Gaga already proved that shes the real deal and not a lip-synching Pop “ARTIST”. Everyone pays for payola in the Pop music Industry. SO WHO THE F CARES.

        • Yes, you are correct. And this site will expose those artists. Come back later this week for our expose on Jennifer Lopez.

          • socialogics

            Why don’t you exposed Beyonce. She has a lot of secrets. I consider her the Black Britney Spears of this decade.

        • Kroiiil

          Excuse me, there are videos where she lip synchs, and she IS pop. And yeah, definitely an artist of the ” ” sort.

          And who the fuck cares ? People who want music and art to be exciting, not a competition shit fest that is paid for.

          Fucking idiot

          • socialogics

            I don’t want to hear your irrelevant opinion. You sound dumb

      • Kroiiil

        Imitating shit in a generic manner isn’t amazing.

      • The Edge

        I think you need entertainment, maybe hanging out with friends, find a hobby … or maybe sport … create cheap blogs for madders with false stories written without any connection or tests make you a disadvantaged… grow up it’s time 😉

    • Kroiiil

      The national anthem sounded like lame redundant shit. As for the Oscar’s, I’m with Stephen Sondheim. A Barbie travesty. gtfo 😎

      As for comparing Madonna to Lady Gaga, Madonna can emote, Lady Gaga sounds like a nasal pretentious cow. REAL FACTS.

  • Split

    The usual fake story, the usual Madonna fans obsessed with Lady Gaga, this new blog is nothing more than a branch of paws down little monster… boring.

    A gif for madders:

    -http://www.aishamusic.com/lawsuit_many_artists_madonna_stole_from.htm
    http://www.listal.com/list/lady-gaga-did-not-steal

  • Jesse Sikora

    If anyone thinks the rest of the music industry is any different you’re kidding yourself. Pop music especially relies on this type of thing. As for the song itself, it is a really good song and I’m looking forward to hearing the album.

  • Lazy Caca
  • sabatpa

    Well, this attempt by Gugu and Billboard has become an utter failure. Hope to see less of her in the BB news section.

  • Jannaina

    Well, the Lady Gaga scam.
    She stole her entire persona from artist Ysan Roche and has been ropping off other lesser know artists for years. She faked the Lina Morgana Story to cover it up
    http://facebook.com/gagasplagiarism
    http://ladygagacopies.blogspot.com